Geoff and Natasha launched a vertical farm out of Bragg Creek with little more than a working name and a list of markets they hoped to grow into: produce, baking, bees, and salts.

We built the brand architecture for that ambition. The diamond mark anchors a product naming system — Shoots for greens, Globs for honey, Crumbs for baking, Rocks for salt — that lets the farm expand into any of its future categories without redesigning a thing.

High-science agriculture, packaged like something you actually want on your table: identity, packaging, website, and even the t-shirts.