Leprechaun Lawns was an emerging Calgary lawn care company with a memorable name and nothing yet to show for it. The brief: build an identity with enough whimsy to earn the name and enough polish to earn the trust — because nobody hands their yard to a joke.

The brand's pillar is a boldly simplified leprechaun: a green top hat and an orange beard, nothing more. It anchors the logo, drives the 'get lucky with your lawn' campaign, and translates across truck livery, door hangers, tiered pricing flyers (bronze, silver, and gold pots, naturally), and a website that swaps the beard for a melting snowman when snow removal season arrives.

The clearest sign the character works: Calgary kids regularly mail the company their own drawings of the leprechaun. When your lawn care logo gets fan art, the brand is doing its job.