The Real World Evidence Consortium is positioning Alberta as a global leader in real-world evidence generation — research into clinical safety, effectiveness, and value, powered by one of Canada's most comprehensive health data environments and a single provincial health authority.

Working with the Universities of Alberta and Calgary and the Institute of Health Economics, we evolved the consortium's identity and then built the machinery a research organization actually runs on: report templates, proposal templates, protocol templates, presentation systems, an asset directory, and a full website.

That's the quiet test of institutional brand work — not the logo reveal, but whether the identity holds up in the four-hundredth document. This one was engineered to.