Localintel builds online tools for economic development organizations. They engaged us to build something unusual: complete marketing packages their clients could deploy themselves, as complimentary support for the 'EcDev Tools' and 'Business & Investment Assistant' suites.

Each package covers the full standard-format spectrum — social templates, print ads, flyers, postcards — across multiple styles and budgets, wrapped in substantial navigable PDF user guides with schedules and instructions.

It's design as product: two turnkey systems a SaaS company hands to hundreds of municipalities, no designer required on their end. Marketing infrastructure, not marketing assets.