Liane Amendy paints beautiful oil landscapes and wanted more time doing that and less time doing marketing. The brand had to work hard so she wouldn't have to.

Her personality was the entire strategy. We took what she actually says — good, honest art at bloody good prices — and made it the brand language. Her paintings start with a red underlayer, so red underpins the identity. Social posts pair her canvases with lines like 'Buy this painting / I'll take you there.'

The system was engineered for low upkeep: a website that sells paintings and a brand she can run herself. More studio time is the result that matters.