Innovation Untold is a campus-wide student competition within the Innovation@UCalgary ecosystem — a grassroots storytelling approach to surfacing unexpected innovation and stretching the definition of who innovates.

The brief asked for provocative-but-palatable: edgy, current, energizing, and still compliant with University brand guidelines. We delivered a gradient-charged wordmark, photography and graphic treatments, and campaign assets across Eventbrite, email, web, and social.

Grassroots energy inside institutional guardrails is a genuinely hard design problem; this campaign threads it.