For student orientation, UCalgary's Student Experience & Support team wanted something students would actually use: Instagram stickers for the first weeks of university life.

We designed an animated set that holds the University's brand while being genuinely fun to slap on a story — celebratory, inclusive, and tuned to the excitement of the student journey's first chapter.

It's the smallest canvas in the UCalgary partnership, and a good test of a brand system: if the identity survives being a sticker, it's working.