The Hunter Hub is UCalgary's community innovation hub, fostering entrepreneurial thinking across the university and beyond. With a new Executive Director at the helm, the 2024--25 impact report needed to project the inspiration and curiosity the Hub works to spark.

Working with the Hub's refreshed brand assets, we turned a year of programs and outcomes into a dynamic visual narrative — infographics, data visualization, cover illustration, and an editorial system that makes impact legible at a flip-through and substantive at a read.

Annual reporting is where institutional brands earn their keep; this one makes the numbers feel like momentum.