Entrepreneurial Thinking Week invites the UCalgary community to 'Dare. Dream. Disrupt.' — a week of panels culminating in four competitions hosted by the Hunter Hub.

We built an identity around exactly that structure: four blended bubble elements, one per competition, acting as a creative lens revealing possibility, anchored by a contemporary wordmark that respects both University and Hunter Hub brand systems.

The campaign ran everywhere a student looks — digital screens, social, print, posters, backlit boards, web — turning an internal event calendar into a campus-wide moment.