UCalgary’s new Bachelor of Design in City Innovation is the first undergraduate degree in Western Canada dedicated to using design to drive innovative change in the field of city building.

Our challenge was to create visuals that blend iconography and copy to evoke creativity and interest in this unique program that teaches students design-thinking skills to create and shape the built environment.

We delivered a product featuring bright yellow, an eye-catching colour that is associated with creativity, and incorporated geometric forms in a simple, animated line style. The copy is succinct and incorporates the University of Calgary’s brand capital.