The Haskayne School of Business’s no—code program aims to equip participants with digital expertise, so they can transform their ideas into tangible software tools, products and websites.

Drawing heavily on the visual cues of flow charts, we created an identity and campaign that embodies the inputs and possibilities of no—code. It showcases how this transformative training program empowers people to be on the leading edge of technology. Engaging and inspiring wordplay creates a unique, ownable brand language that stimulates interest in prospective program participants.