Quantum Horizons Alberta.

Brand identity.

An engaging equation.

Our 'push pins' — a shorthand for our logo, visually demonstrating '&then'

Quantum Horizons Alberta brings together leading quantum physicists, chemists, and educators from the University of Alberta, University of Calgary, and University of Lethbridge to advance foundational quantum science — and to make Alberta a place where that science is seen, understood, and funded.

QHA asked for an identity that could speak to two audiences at once: the scholarly community that gives the initiative credibility, and the public and funding partners who need to feel its potential. Our answer lives in that tension — classic typography carries the academic weight; dimensional graphics inspired by cymatics, the visible geometry of vibration, carry the energy; deep purples with a sharp yellow accent hold it together.

The result flexes from peer-reviewed gravity to public-facing wonder without changing character — one system, three institutions, and a visual language that makes invisible physics feel tangible.

Brand Identity

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