When Pursuit launched the Ice Odyssey — a premium, intimate Columbia Icefield glacier tour — the vehicles themselves became the brand's biggest canvas, literally: massive all-terrain machines photographed against the Athabasca Glacier by every guest who rides them.

We designed two vehicle wraps that align with the wider Columbia Icefield brand while signalling this tour's prestige. Drawing on the surrounding environment — glacial ice, alpine lakes, snow, and rock — we evolved an existing brand graphic into a glacial jewel that follows each vehicle's shape.

Livery at this scale is equal parts identity design and engineering; the result is a brand asset that appears in thousands of guest photos a season.