The Simpson Centre came to us with over 2,000 words on the subject of Regenerative Agriculture, with a desire to communicate them in a dynamic, non-linear way.

The goal was to design a piece of material that is online, highly interactive, and accessible — all within a PDF. Our solution was to create a contemporary take on a magazine that could exist with no required beginning or end, allowing readers to interact with the information in a playful, self-directed manner. By delivering information in digestible amounts, the density of the content is mitigated, and the quality is preserved.

The Simpson Centre maintains a level of current aesthetics with scholarly approaches, and we supported their brand feel throughout the magazine through dynamic use of colour, image curation
and editing, illustration and layouts.