We were asked by the Simpson Centre for Food and Agricultural Policy to develop a scientifically accurate booklet as a contemporary take on the traditional chapbook, in order to help reduce ignorance on the subject of genetically modified organisms (GMOs).

The chapbook we conceptualized took advantage of chapbook vernacular such as hand-made, photographed graphics using found items, in-house illustrations and whimsical and amusing design approaches.

The chapbook was well received due to how the information was made engaging, accessible and readily consumed.