Sundre needed to be taken seriously as a destination for commercial and industrial investment — a legitimacy problem as much as an awareness one.

We built the case in print and everywhere else: an economy and industry spotlight booklet grounded in real local business stories, extended into a campaign across print ads, online ads, billboards, and airport screens, all driving to growsundre.com.

The campaign placed Sundre as one of three finalists for best advertising campaign over $50,000 at the Travel Alberta Alto Awards — a town of a few thousand competing in the province's big-budget category, and holding its own.