Western
Modular
Homes.

Brand
identity
& website.

Western Modular Homes logo with a stylized W inside a white circle on a blue gradient background.

Balancing building efficiency with custom quality.

Our 'push pins' — a shorthand for our logo, visually demonstrating '&then'

A brand new identity for Edmonton, AB based Western Modular Homes. For the last 28 years, they've been finding better ways to innovate and build multiple-section luxury homes, one piece units, two-story homes, and simple cabins.

They're now uniquely positioned in the sweet spot between high quality customization and the alluring price point that the technology of a modular approach can achieve. We designed the new identity to reflect this positioning, with a look and feel that balances premium authenticity with approachability, strength and modernity.

In 2024 the site had over 48,000 new users.

Logo/

Website Design /

Website  Development /

Business cards /

Folders /

Title blocks /

Swag /

Signage /

White letter W with a diamond shape in the center inside a dark gray circle on a light gray background.
Two stacks of business cards for Western Modular Homes, one showing a dark blue back with white logo, the other the white front with contact details for Rob Rogers.
Western Modular Homes brochure with dark wood cover stating 'Real Value, Real Custom, Real Quality' and inside features home info, a photo of The Wellington model, and its floor plan.
Architectural drawing showing the front and rear elevations of the Gismodi Residence with labeled doors, windows, and roof details.
Black baseball cap with a white circular logo featuring a stylized W on the front and the text 'WESTERN MODULAR HOMES' with the logo on the back.
Website homepage showing a modern kitchen with white cabinets and an island, text overlay reads 'True Custom Superior Process'.
Website homepage featuring a modern house interior with text 'HOME PLAN IDEAS' overlaid and navigation menu including Home Plans, Photos, Virtual Tours, Showhomes, Inventory, News + Resources, About, and Contact.
Modern modular house named The Sutton with grey siding, stone accents, wooden door, and exposed wooden trusses on the porch roof.
Website page showing a modern cabin-style home with a large A-frame roof and extensive windows surrounded by trees, with navigation icons for exteriors, kitchens, living rooms, bathrooms, customization, and virtual tours below.
Website homepage showing a modern living room with blue and gray sofas, coffee table, built-in shelves, and large windows with a view, overlaid with text 'Visit Our Showhomes'.
Screenshot of Western Modular Homes website 'About Us' page showing a modern kitchen and dining area with navigation menu and company description.