It all began with a hockey player who had a vision. What if we could do youth hockey a little differently? If schedules and arenas could be consistant? If we could actually work with trained professionals, If we could encourage the use of a mouth-piece proven to reduce the risk of concussions.

In tandem with our friends at WS, we developed a brand that will roll out in both Canada and the USA. The brand enforces dedication, striving for excellence and inclusivity, AMP a game changer for youth hockey.