Munro
Farms.

Brand
identity.

Munro Farms logo with green wavy lines on black background and text 'EST. 2017' and 'Bragg Creek, AB'.

Making high-science vertical farms look delicious.

Our 'push pins' — a shorthand for our logo, visually demonstrating '&then'

Geoff and Natasha launched their dream of a vertical farm out of Bragg Creek in Alberta.

They came to us, with nothing more than an idea for a name, and a list of other markets they’d like to grow into: baking, bees and salts.

We delivered a product featuring bright yellow, an eye-catching colour that is associated with creativity, and incorporated geometric forms in a simple, animated line style. The copy is succinct and incorporates the University of Calgary’s brand capital.

Logo /

Product logos /

Product naming /

Business cards /

Tshirts /

Website /

Packaging /

Black diamond-shaped logo with white text 'MUNRO' in bold, centered and 'MUNRO FARMS' curved above and below, including 'EST. 2017' and 'BRAGG CREEK, AB'.
Four black diamond-shaped labels for Munro Farms products: teal 'SHOOTS' for produce, yellow 'GLOBS' for honey, pink 'CRUMBS' for baking, and blue 'ROCKS' for salt.
Business card with green sprouts background and black diamond logo reading Munro Farms; opposite side with contact details for Geoff Munro, Founder.
White t-shirt with green text reading 'MICRO GREENS, HERBS & LETTUCE' and a small black diamond-shaped Munro Farms logo below.