Innovation Untold is a program being executed as part of the University of Calgary Innovation@UCalgary ecosystem. It is a campus-wide student competition run as a grassroots storytelling approach to uncovering unexpected innovation happening amongst us. Innovation Untold intends to stretch the definition of who, what, and how we innovate.

We were tasked with creating a provocative but palatable, artistic, edgy and current identity and campaign that would generate excitement, energy, empowerment, grassroots activism, creativity, curiosity and fun. These needed to play nice with existing Innovation@UCalgary materials, while adhering to the University of Calgary brand guidelines.