&then had the opportunity to design two vehicle wraps for the launch of a new Columbia Icefield experience — The Ice Odyssey tour. The designs needed to align with the existing Columbia Icefield brand, while conveying a sense of intimacy and prestige that elevates the Ice Odyssey tour as a premium experience.

We took inspiration from the natural environment of the experience and its surrounds — glacial ice, glacial lakes, mountains, show and rocks — and leveraging the wider Columbia Icefield colour palette, we evolved an existing brand graphic to create a glacial jewel that enhances the shape of each vehicle and reflects the spectacular experience of being so intimately connected to the Icefield.