Pursuit’s Golden Skybridge is a multi-faceted adventure experience, equipped with not only Canada’s highest suspension bridge,
but a mountain coaster, zip line, and axe-throwing. Golden Skybridge came to &then for a comprehensive billboard strategy with the objective of increasing brand awareness, providing directional information, and overall promotion the B.C attraction. &then created a unified set of 6 billboards, using strong experience related imagery, a bold graphic use of typography, and concise language that played up the key brand messaging.