Entrepreneurial Thinking Week is an innovation-focused week of events inviting participants to “Dare. Dream. Disrupt.” The week brings together top innovators in social, tech and health innovation. It involves panel discussions and culminates in four separate competitions hosted by UCalgary’s Hunter Hub. We were tasked with creating an identity that reflected the nature of these competitions, while respecting the brand colours of the University and Hunter Hub.

The final delivery involved a visual design blending four elements (in the form of bubbles – one for each competition) and included a contemporary wordmark that captures the feeling of technology and innovation, while acting as a creative lens revealing possibilities.