Calgary based startup Biibii aims to revolutionize the childcare market, and simplify the process of parents finding a dayhome. We took a great idea and brought it to life through a thorough naming process and brand identity design.

The intent is to establish Biibii as a unique and standout contender in a saturated and disparate market. The identity embodies the companies approach to making childcare simple and easy, all the while embracing the playful nature of this category, with a view to take the brand worldwide.