A-MEDICO (Alberta Medical Device Innovation Consortiums) is a network of researchers, industry, and healthcare stakeholders with a mission to redefine Alberta’s medical device sector. Their mission is to bring diagnostics and treatments to people in remote and underserved communities.

&then was asked to create a visual identity that would be reflective of their mission along with their innovative technologies.

We leaned into A-MEDICO’s name to create a graphic from the ‘A’ that illustrates the integration between technology and community. The use of purple is a refreshing surprise in a clinical industry and pays homage to A-medico’s promise to support and include underserved populations.